9 Web Design Trends in 2018

by Elvis Tavasja on September 26, 2018

Web designers deal with the technical challenges that are large in number, and still continue to create user-friendly sites, stylish and flexible with every device and just beautiful all at once. 2017 made more advancement in mobile browsing, who now counts more users than desktop browsing. This is a reason why 2018 is going to have fully mobile functionalities in new ways. Meanwhile, desktops will evolve in such way to stay relevant.

So, let’s take a look at some web design trends in 2018.

Drop shadows and depth

Drop shadows are an old graphical technique, but it’s the newly implemented as web design trend in 2018, and it highlights the importance of designing the web in a three-dimensional space. In the list of web design trends 2018, you will notice broken grids, animations, illustrations and big fonts. All these graphical effects differ a lot from the minimalism which was a trend during past years.

The concept of the depth in the graphic gives to the website the unique feeling and a memorable impression. It creates the sense of a real image, even if it is an abstract one. This effect is a web design trend in 2018 applied in web background, logo or any other graphical representation. The effect of depth in a flat page can be also a powerful tool to emphasize an element in the design. The whole design will get more attention when used this depth perspective.

In this example, playing with translucency adds depth effect, and creates an impressive top-down perspective.

Vibrant and saturated color schemes

Web design trends 2018 are absolutely full of super excess colors online. In the past years, brands and designers used more the “web-safe colors”. In this year, web designers are becoming more courageous in their approach to color—including super-saturation and vibrant shades. Apart the colors, web headers are no longer just horizontal but resized with slashes and hard angles.

Vibrant colors as web design trends in 2018 are suggested to the new brands because they attract immediately the attention of the users. This trend can be also perfect for every brand who wants to distant their design from the traditional one.

The effect of saturated colors is the attraction of the attention, especially when used in buttons, links, alerts, and notifications. In this example, is chosen a striking red color and mixed with blues and navy tones. The site looks very professional, not dull or boring at all.

Particle backgrounds

One of the web design trends 2018 is the backgrounds containing simple dots, simple geometric shapes, complex images and particles animations. The effects might be vibrant balls, few circles, and a lot of plain triangles or other geometric shapes. The design includes a dynamic scene, when these particles move around something, vibrate, dance, or react to the user’s actions.

The main role of all this scenery is to give the interface a motion and a geometric vibe.

Mobile first

As the number of Smartphone’s users is increasing, the mobile browsing has surpassed the desktop browsing. Designers have already a design for the Smartphone, which includes a minimal menu for the small screen. As one of most used web design tends 2018, the mobile-first design is the process of designing for mobile first, then working up to the bigger ones.

More and more sites will deliver their content to the smaller screens first, leaving secondary choice the desktop version.

Custom illustrations

Illustrations are great, definitively. Professional artists can make illustrations tailored to the brand which they represent. This web design trend 2018 is awesome for brands which are fun and energetic, but not only them. Brands that are perceived as traditional and serious can be more attractive by using this trend.

Whatever your brand identity is, there’s always an illustration to match it.

Big or Nothing

One of most notable web design trends 2018 is the bold typography. One reason is that the bigger fonts utilize better the white space, and draws attention. Big fonts are chosen to highlight the message of the brand. The role of the headers in a website is to order the information that will attract the visitor.

In web design trends 2018, headers are full of creative bold typefaces.

Asymmetry and broken grid layouts

The most experimental web design trend 2018 is the asymmetric design and broken grids. They are unique and distinctive. Most brands still use the traditional structures based on the grid layout, but the brands who want to be unique will try different layouts and will design out the box. Asymmetry can be both beautiful and harmonious. It gives a special impact to the visitors.

One example of this web design trend 2018 is the website where the asymmetric layout is not perfectly balanced on the left and right sides.

Integrated animations

Web design trends 2018 go further than static images, towards animations and multimedia effects. Besides the animations in the background, which are mentioned above as the particle animations, this trend includes small animations which accompany the visitor along the experience on the website. A small animation makes shorter the waiting time while the page is loading. Also, a small animation encourages to scroll down or to focus an interesting part of the web page. Such animations are powerful tools which include the visitor as an actor in whole website story. They create dynamic interactions with the visitor and encourage him to stay longer on the website.

Dynamic gradients

One of the biggest comebacks as web design trends 2018 are of course the gradients. This time, they return loudly and colorful. The most popular effect is the gradient filter over photos, making them mysterious and intriguing. In a case when not any image fit with the background, the color gradient is an interesting solution. Since the modern web is packed with dynamic effects, dynamic gradients complete this experimental web design trend.

This website has one main gradient fixed in the background and it follows you along while scrolling.


Web design trends in 2018 seems to be both colorful and funny, something between bright colors, integrated animations and dynamic gradients. We can’t wait to see what designers are going to come up with and how they’re going to push the limits.