7 Reasons why your business needs a website

by Elvis Tavasja on August 25, 2018

Advantages of having a website

The number of people that are using the internet is increasing each day. If they need information, they will search it on the Internet.
In this technologic era, you should see all of them as potential customers, as they will search on the web even for the things they buy or services they need.
Having a website is so normal that customers suppose every business is present on the web on its own website.

Being active in the social media is one side, but you also need a website where the followers can purchase your product or can search for more details of your services.

A website moves you a step forward from your competitors

If your customers can’t find your business online, they will find your competitors. If you aren’t present on the web, you are losing many opportunities. It is important that website is well designed and easy to navigate, and full of information and product details of your business. You should see it as an online representation of your shop and business. If the website is ugly or incomplete, it will send the clients to another company. It often happens that a customer chooses to buy a product online just because it is described in details and the website looks good and is stylish. The image of your business is represented by the quality of its website.

A website increases awareness about your products and services

The website of your business is the easiest way the customers access the products or services you offer. You better put them on the homepage, so they access it as soon as possible. The website should better present the full list of the products that your business. This list attracts the customer which starts searching a product and buys a second one. Maybe he didn’t know your business sells it too, and that’s the importance of showing a full list of items on the website.

A website increases your hours of operation

Not only will your website be there 24 hours a day, 365 days a year with the possibility of reaching millions of people every day, but it will make it possible for your customers to contact you outside of your normal business hours. Your website, designed by W3DEVELOPMENT, is still working for you while you are at leisure or asleep.

A website reduces costs

A good website reduces publishing cost: It is the most affordable media where you can advertise your business and its products. You will reduce papers and print materials, and it is never locally, but a worldwide advertisement. You can keep your website more current, more affordable and easier to manage than any other media.

A good website reduces marketing cost: You spend plenty hours in choosing the right word to say in a small space of a newspaper ad, or in a half minute in TV. A website offers an unlimited space for your business, you can put as many information as you need, by adding all type of multimedia content and making it more attractive than any other media.

A good website reduces communication costs: The potential customers will get in the website all the information they need about your business, the images of the products, the map of the stores, the members of the team that offer the services, the phone number and e-mail where they can reach you, and any information you wish to communicate to the customers, but not only. Business partners, your team, suppliers, and everyone interested in your products and services will get this information from your website.

A website enhances your company image

The website is a representation of the vision of your business. It should reflect the spirit of you and your company. If it’s stylish and designed by W3DEVELOPMENT, it will highlight the best values for your store and products. It should be modern and updated, and even if it is a small business, it will portray itself in its big stature. The way you build your website is the image that the customers will perceive it.

A website can improve customer service

A website is a great way to attract your customers but is also a great way to keep them coming back to you whenever they need again your products or services. Besides the information related directly to the product, you can offer any suggestions how to care about the product they’ve purchased from you, or how to combine to other items. If your business offers a service, you can add in your website any post or tutorial how to use this service. Another interesting page of your website might be an FAQ page, where the customers find any the answers related to the services of your business.

A website opens new channels of communication with staff, affiliates, agents and suppliers

You can organize the content of the website in different levels, so different users can read vary information related to them. You can post information for your team in a closed location, so they reach it only by a password. It might include changes in the team, task schedule, events or notifications. Meanwhile, the wide web users access the product details, contact forms and public posts related to your company. You can put as much or as little information as you want on your site.